The Insight- In 2026, video is the most powerful medium to scale your “Human Premium.” It is the only way for global leaders to build authentic trust at scale.

The Framework- The 3-M Video Strategy

1. Micro-Dramas- 60-second clips solving one specific problem.
2. Messaging- Raw, unscripted updates that show the “Human CEO.”
3. Metrics- Focus on engagement and trust, not just views.

7 Key Takeaways-

1. Authentic video is the antidote to AI-generated noise.
2. Viewers retain 95% of a message via video vs. 10% via text.
3. Short-form video is the “new memo” for the C-Suite.
4. Video isn’t marketing; it’s a leadership communication tool.
5. Consistency beats production value—just hit record.
6. Use video to humanize complex technical changes.
7. If they can’t see your face, they can’t feel your conviction.

If you have enjoyed this information and found it useful or insightful, please share this with somebody who you feel might benefit from it. If you would like to keep up to date with these micro performance enhancing tips on wellbeing, resilience, or leadership, please visit www.courtneyorange.com.